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January 2024
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Intravenous (IV) hydration therapy involves administering fluids intravenously to treat dehydration. It helps restore fluid balance and electrolytes in the body. The therapy uses sterile intravenous fluids, which can include normal saline, dextrose in saline, or other formulations tailored to the patient's health condition. Common indications for IV hydration therapy include hangovers, colds and flu, diarrhea, vomiting, gastrointestinal illness, food poisoning, or over-exertion from activities like exercise or traveling. With the growing prevalence of lifestyle diseases and increasing health consciousness among people, preventive healthcare has gained much prominence in recent years. As IV hydration therapy helps prevent dehydration and its associated symptoms effectively, its demand is growing significantly for hydration support and replenishment of fluid and electrolytes lost due to exercise, travel, hangovers, or other causes of dehydration.
The global Europe IV Hydration Therapy Market is estimated to be valued at US$ 261.68 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Dynamics: Growing demand for preventive healthcare is a major driver bolstering the Europe IV hydration therapy market growth. With rising health awareness, people are increasingly adopting proactive measures like IV hydration therapy to stay hydrated. This helps prevent dehydration and related symptoms effectively. Another key driver is the increasing incidence of lifestyle diseases. Changing dietary patterns and busy lifestyles have led to surge in health issues like diabetes and hypertension that require closer monitoring and management of fluid and electrolyte balance in the body. IV hydration therapy aids in hydration support for such chronic patients. Rising alcohol consumption and growing popularity of weekend bender parties have also augmented the demand for hangover support using IV hydration therapy. Segment Analysis The Europe IV hydration therapy market is dominated by the homecare sub-segment. More than 50% of the market demand is generated from the homecare sub-segment. This is because it provides convenience to consumers as IV hydration therapy can be easily administered at home without visiting clinics or hospitals. It saves time and money of consumers. PEST Analysis Political: The Europe IV hydration therapy market is governed by regulations formulated by the European Medical Agency. Any new product or service introductions require regulatory approvals. Stringent norms ensure safety and efficacy of IV hydration therapy procedures. Economic: Rising disposable incomes and awareness about health and wellness is positively impacting the Europe IV hydration therapy market. However, economic fluctuations can decrease healthcare spends affecting the market. Social: Changing lifestyles with increased stress levels, lack of nutrition, and physical activities is increasing cases of dehydration. Social media promotions by key players is also raising awareness about IV hydration benefits. Technological: Developments in IV hydration therapy equipment and solutions are making treatment procedures more convenient and effective. Smart connectivity features in equipment ensure monitoring and management of therapy administration. Key Takeaways The Europe IV Hydration Therapy Market Size is expected to witness high growth between the forecast period of 2023 to 2030 supported by rising cases of lifestyle diseases. The homecare segment dominates the regional market due to convenience offered to consumers. The global Europe IV Hydration Therapy Market is estimated to be valued at US$ 261.68 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030. The UK region holds the largest market share currently due to excessive alcohol consumption and stressful lifestyle prevalent in the country. Growing awareness through social media campaigns and easy availability of home therapy services are further augmenting demand in the UK. The key players operating in the Europe IV hydration therapy market are DeviantArt, Nifty Gateway, SuperRare, Foundation, MakersPlace, KnownOrigin, Async Art, ArtBlocks, OpenSea, Rarible, NTWRK, ArtStation, Artsy, Saatchi Art, Singulart, DigitalArt4Climate, Hic et Nunc, Showtime, Verisart, Artmajeur. Key players are focused on introducing innovative and technologically advanced IV solutions to meet rising consumer demand efficiently. Collaboration with hospitals and clinics are strengthening their distribution channels. Get more insights on this topic: https://www.dailyprbulletin.com/europe-iv-hydration-therapy-market-market-size-share-analysis-growth/
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